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Founded in 1837, Tiffany & Co. has long been renowned for its luxury goods, especially jewelry, and has sought to market itself as an arbiter of taste and style. Tiffany designs, manufactures, and sells jewelry, watches, and crystal glassware. It also sells other timepieces, sterling silverware, china, stationery, fragrances, and accessories. Many of these products are sold under the Tiffany name, at Tiffany stores throughout the world as well as through direct-mail, corporate merchandising, and the Tiffany Web site. The company branched out in the early years of the new millennium, opening retail locations under the Temple St. Clair and Iridesse monikers. It also acquired a majority stake in Little Switzerland, a duty-free specialty retailer found the Caribbean, Alaska, and Florida.